Alan watts, as many other philosophers and me as well, in this video shows the difference between a goal oriented living and a spontaneous living. 

To put an analogy, the best music is not what puts the final cord early. A best dance is not where the final pose is reached early. The goodness is in the whole experience of it. The purpose of music is not to go the highest note but just for the musical experience.

Similarly, the best enjoyed life is not where the final point is arrived at the earliest. Rather when life becomes an experience rather a goal, when life is lived rather dragged.

Why do we live?

To make money?

To be the most star studded person?

Or to live? Just live- feel- be alive in the truest sense.